It may sound odd, but, even with experience, starting an assignment as if I know very little, can be the key to solving problems. It means keeping an open mind. It means investigating the wrong place for the right answer. It means asking the dumb question. It means having the courage to be uncool. And, though I understand design’s ability to communicate through style, the goal is always to uncover the truth in a way that is simple, thoughtful and unexpected.
It may sound odd, but, even with experience, starting an assignment as if I know very little, can be the key to solving problems. It means keeping an open mind. It means investigating the wrong place for the right answer. It means asking the dumb question. It means having the courage to be uncool. And, though I understand design’s ability to communicate through style, the goal is always to uncover the truth in a way that is simple, thoughtful and unexpected.
Posted 1 year ago